A case study in wine label design: how we created the first premium canned rosé wine brand for Pol Roger
A 100% organic, 100% Grenache rosé, produced by Lacalle and Laorden for Pol Roger Ltd. In the rapidly expanding category of canned wine, it was vital to make the design and packaging innovative and eye-catching.
Simple yet sophisticated. The overall look captures an aspirational mood of life on the go.
We were briefed to create a ‘fun and proper wine’ ready to enjoy for people on the go - targeting festivals, convenience, travel, and premium retail - while maintaining the credibility of the high-quality wine inside, all reflected in the captivating wine label design.
Lacalle & Laorden represent a new generation; by combining their rich winemaking heritage with contemporary trends, they are embracing the future of wine. Our vision was that the captivating wine label design and can artwork reflected this.
We chose IGO as a name, coming from the Basque language where the family’s winery (Bodega Artadi) is based in Spain. Crisp typography balanced with a handwritten IGO wordmark give a sense of modernity, craft, and a touch of elegance to the wine label design. The minimal colour palette and soft aesthetic is contemporary and authentic, reflecting the delicate rosé wine within. Expressive strokes of colour on the label provide a more natural feel with depth and texture, enhancing the overall wine label design.
Another important consideration was the environmental impact and the sustainable development of the packaging; the can itself is made from aluminum, which is easily recycled, and the wine label design is made of a richly textured recycled-paper. The box is made of recycled cardboard, and is an extension of the wine label design, with three broad brush strokes of the same chic colour scheme that ties the whole concept together.
The IGO design has received enormously positive feedback for both its beauty and sustainability.
Runner up in Drinks Business Awards 2019 Best Design & Packaging.
What we did
— Brand audit
— Naming
— Concepts creative
— Artwork and production — Wine Label Design
“This is the first time we partnered with a design agency to create new packaging. Barlow & Co. were transparent about the most efficient ways of working together, and we were able to achieve all that we had hoped for within budget.”
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