Harpers Design Awards 2023: Trophy Winner 'Best Redesign' for The Wine Society’s Own Range and Silver Medal for Tesco Finest

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Brand strategy and design for Blackwoods, the authentic Scottish spirit.
How we gave Tesco Finest wines a hallmark of quality
How we gave Tesco Finest wines a hallmark of quality
Brand design for McGuigan Zero wines – the UK’s number one non-alcoholic still wine
Brand creation and design for Marks and Spencer Found wines at M&S
Sustainable packaging contemporary design for Igo wine for Pol Roger
A case study in range branding: How we created a textbook range for The Wine Society
A case study in alcohol label design: how we gave English wine a sense of place for Bluebell Vineyard Estates

Barlow & Co. is an award-winning design and branding agency with an international reputation for wine and drinks packaging.

From concept to delivery, we create and develop brands to commercial success.

The Wine Society's Own range of wines, with a Harpers Design Awards trophy medal.
Sustainable packaging contemporary design for Igo wine for Pol Roger
Brand design for McGuigan Zero wines – the UK’s number one non-alcoholic still wine

Co. is for ‘Collaboration’ – it’s at the heart of what we do. Championing our clients from start to finish, ensuring your brand is brought to life with the help of our industry experts.

Creating Genetie for Boutinot Wines
Brand design for Chateau Seraphine Pomerol Bordeaux wine

A marketing-led wine branding agency with a WSET-accredited team, we understand our clients’ needs in the complex world of wine and drinks. From brand creation, design and print, to sell-in and sell-through – discover how we can help you below:

Strategy

Right from first meeting, we are looking at how we can help your brand develop and grow.

— Brand audits
— Customer profiles
— Industry analysis
— Stakeholder engagement

Creative

We collaborate with you to create rich and engaging brand stories, backed by industry expertise.

— Brand positioning
— Name generation
— Range planning and strategy
— Visual territories

Delivery

From the big idea to the intricate details, we believe good design is a great idea beautifully realised.

— Label and packaging design
— Visual identity and guidelines
— Brand assets and applications
— Artwork and production

Across brand, packaging, marketing, printed collateral, digital media and social activation, we make engaging creatives that sell, whatever the channel.

Printed marketing collateral for Rare Armagnacs from Château Hontambere
Marasby tote bag marketing example
Marketing imagery for Wine Art
Marketing for Wairau Cove range of wines
Brand identity for Trust Water
Blackwoods marketing social media
Brand identity for Tesco Finest wine range

From artisan producers to market-leading international brands, Barlow & Co is a brand design agency working with a diverse range of clients.

Brand creation and design for Marks and Spencer Found wines M&S
Label and packaging design for Tesco wine ranges
Brand creation and design for Boutinot Wines
Creating Trust Water with The Drinks Trust - the first water brand to support the drinks industry
Branding and design for Liquid Diamond wine for Beyond Wines
An image of Laylo boxed wine with a glass of red wine
Label design for Eclectic Gin Society for Vindependents
Love Struck wine label design for Greene King

Follow us @barlowandcouk

The Oath is a new range of premium wines that will showcase major varieties from classic Australian regions. The brief to Barlow & Co. was to create a visually striking and premium-feeling wine brand that celebrates quality and avoids Aussie clic
Created by Barlow & Co, the name and concept was inspired by the Australian “bloody oath” –  a solemn promise of exceptional quality. Crafted with over 100 years of winemaking heritage, this precious knowledge is represente
Barlow & Co. ensured that The Oath guarantees excellence in every detail, from the ornate padlock on the label to the keyhole on the cap, and the motto “A Promise of Quality” that is featured on every bottle. The Oath is a promise t
n 2024, Tesco launched its new aperitivo inspired drinks brand: Spritzi. The brief was to create a fun, light-hearted, convenient range of on-trend pre-mixed spritz drinks. Created by Barlow & Co. and inspired by the colours and typography of
Working with the Tesco brand team, the Spritzi identity, naming and label designs were created by Barlow & Co. and launched during the summer. The bold ‘azzurro’ blue was chosen as a distinctive brand colour that unites the range a
Spritzi launched with two flavours; a Bitter Blood Orange aperitif and a fresh elderflower ‘Hugo Spritz’ inspired one. Stylised illustrations of blood orange and elderflower give a clear indication of the authentic, natural flavours. T
In 2024, Asda relaunched its Wine Atlas range as part of its summer refresh, with a range of new wines that feature a refreshed brand identity and label design by Barlow & Co. The brief was to create a range of mid-tier ‘discovery’ w
The bold design for The Wine Atlas concept was inspired by travel posters from the last century. The range is all about rediscovering forgotten grapes and regions so the nostalgic design really fits with the wine inside. Barlow & Co. developed
The new Wine Atlas medallion sits top-left of every label as an eye-catching endorsement. The tagline ‘A Passport to Wine Discovery’ sits in a gold footer as a brand sign-off, top and tailed with matching gold capsules across the range.

Beyond the label since 1998